Client Briefing

To kick off the project we will hold a client briefing meeting. The goal of this meeting is to document as much of the information about your business, your prospects and your sales process. This information will be used to build out your funnel and find your prospects on Facebook.

The meeting is held over a conference call. A questionnaire is used to be as thorough as possible.

Audience Analysis

I will then take the information about your perfect prospect found in the client briefing to find them on the Facebook platform. They will setup a number of custom audiences each with a unique audience to be used in the campaigns.

Each audience will be tested to see which audience provides the highest ROI.

Funnel and Schematics

A full Facebook Ads funnel will be built for your business. The funnel will include:

• Landing pages
• Offers
• Facebook Ads including variations for testing. These variations will include different images, headlines and offers
• Custom audiences based on the interactions Facebook users have with your ads, landing pages and offers for remarketing
• Installation of the Facebook Pixel on your website if required
• Integration of your landing pages with your marketing automation software

Campaign Deployment

Once the funnel is setup we will deploy the campaign. The campaign will be monitored daily at the beginning and then every few days as the campaign matures.

After 3-7 days, once Facebook starts to get into it’s ow, we will start to optimise the campaign based on the data Facebook provides. We will start to make changes based on the CTR, CPM, conversion rate of the landing pages cost per click and many other factors.

Ongoing Management

Once the initial month of funnel setup and testing is complete we will then move into the ongoing management of the campaign. This involves:

• Weekly reporting
• Optimisation of the Facebook campaigns, landing pages and funnel
• Minor tweaks of the ads and landing pages
• Monthly Funnel Reviews